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MINI
— Lifestyle Collection 2024

2024 / Everyday products

What great job: we designed every single product of this Lifestyle Collection from scratch. From notebooks, keyrings and other accessories to mugs, drinking bottles and thermo mugs to backpacks, luggage and bags.
The overall idea behind this collection: the friendly iconic MINI face and the playful use of colors, shapes and graphic elements make these 25 products so special!
— Assistance: Laura Freiwald

BMW AG
MINI Brand Management
Max-Diamand-Straße 25
D-80937 Munich
mini.com

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Once again, products made from a wide variety of materials. Textile, metal, plastic, ceramics, paper. We simply like to think in different materials and give them a great shape.

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keyrings
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the iconic...
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...friendly face
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